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Do you remember the time when resellers would simply sell a telephone system, bolt on a maintenance plan, pop the deal on a lease and react to any requests from the ens user? Customer service was limited to occasional phone calls to check-in.
Thankfully, the telecoms landscape has
changed for the better. A new breed of resellers
have emerged showcasing a customer-centric
driven approach, prioritising reseller-customer
relationships. Resellers with a personal
approach to their customers as seen as trusted
advisors and have become crucial to the
successfully functioning technology used by
their customers every day.
This holistic CX approach is now an essential approach for resellers. Organisations need a trusted, expert advisor when integrating new technology and moving to digital to support their business, employees and customers, across multiple and flexible remote locations.
With this in mind, industry thought leaders were invited by Comms Dealer to give their expert opinions. Barry Ward, Director of Disruptive Technology at Atlas Support said:
"Customer experience is front and
centre of the changing business
landscape. Digital processes,
automation, integration and emerging
AI technologies all need to be
considered when looking at customer
interaction. Resellers need to
ensure the ease of transaction and
make themselves easy to do business
with.
Streamlining processes to deliver enhanced automation and experiences is key. Resellers not only need to deliver fast, responsive processes and service delivery but also choose vendor partners who can offer both the technology and the integration.
Atlas Support has been investing heavily in development teams and business analysts to ensure process, services and delivery are all synchronised with long-term strategic goals. This ensures Atlas Support can offer the channel an outstanding experience alongside market-leading technologies, as well as delivering increased agility and adoption to the changing markets and business environments."
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